My name is Atiqah Ismail, an avid writer and observer of the world that we live in. But most appropriately in the context of this blog, I am a rising entrepreneur, constantly learning the liku-liku (twist and turns) of what it means to be an entrepreneur, including journeying through towards archiving that ideal entrepreneurial vs. personal life balance. This blog shares my insights and personal opinions with regards to the past, present and projected socio-economic ecosystem relating to business and management, mainly based on personal experiences, anticipations, judgement and other influencing events.